We are constantly bombarded by images and ads for new products and styles.  It’s easy to get caught up in it.  We become convinced that we need the latest greatest whatever, and one impulse buy later, we have a fabulous product that will be used a few times and then retired to the closet or basement.  But it’s more than just harmful to your wallet.  Excessive consumption of goods is bad for the environment too.

Here are a few tips to keep the impulse buys to a minimum.

1. Institute the 30-Day rule for large purchases.  When you come across a product you want, get out your calendar.  Mark your calendar 30 days forward and don’t let yourself buy the item until you’ve hit that mark.
2. Buy only what you love.  Don’t buy anything just to buy it.  If you try on a pair of pants and they’re only sort of what you’re looking for, put them back on the rack.  If you find pillows for your living room sofa, but the color isn’t quite right, pass on them.  If you’re not 100% thrilled with your purchases, you’ll want to replace them sooner.
3. Go for classic, clean lines in clothes and home furnishings.  Trends wear out, but classic and clean is always in style.
4. Consider the packaging, production, and materials that go into the products you purchase.  Weigh not only the cost to you, but the cost to the environment.  If you aren’t sure about a material or production process, do a little research.
5. Ask yourself: What will happen to this product when I don’t want it anymore.
6. Help your children understand the difference between a want and a need.  Talk to them about the environmental benefits to consuming less.  Help them come up with creative ways to use what they already have.  For help understanding the effects of marketing on your child, visit the Marketing Awareness Network website.